---
title: Social Media Metrics Used in Reports
description: "![](https://lh7-us.googleusercontent.com/vK8ejWsYA5p4g7bPD1mmpWbe3Ih1GxQC8pCFy0YV1grafmqqPNIvrphXUKZY4idp4h7lJSOvPBlWVIyZqXfq5ni29by_aRIhYxTjbxD4uBDta_h5LAOY2ZcZMkwL5VjPdIn-jIJYnzbF4OU327qK6A) 1. Clicks - number of clicks on links in social post/campaign share/share button 2. Engagements - number of unique people who clicked, liked, commented or shared a social post 3. Conversions - the number of visits to a page…"
url: "https://socialscape.app/docs/social-media-metrics-used-in-reports/"
updated: "2024-10-25"
category: Reporting Analytics
---

# Social Media Metrics Used in Reports

![](https://lh7-us.googleusercontent.com/vK8ejWsYA5p4g7bPD1mmpWbe3Ih1GxQC8pCFy0YV1grafmqqPNIvrphXUKZY4idp4h7lJSOvPBlWVIyZqXfq5ni29by_aRIhYxTjbxD4uBDta_h5LAOY2ZcZMkwL5VjPdIn-jIJYnzbF4OU327qK6A)

1. Clicks - number of clicks on links in social post/campaign share/share button
2. Engagements - number of unique people who clicked, liked, commented or shared a social post
3. Conversions - the number of visits to a page containing the ‘lead’ or ‘sale’ conversion pixel that resulted from the click of a link in a social post/campaign share/share button
4. Like/Favorites - the number of unique people who expressed that they like, enjoy or support a social post by way of clicking on the Like/Favorite button on a social post
5. Revenue - the amount of product/service sales as a result of a social post/campaign share/share button based on visits to a page containing the ‘sale’ conversion pixel
6. Leads - The number of visits to a page containing the ‘lead’ conversion pixel that resulted from the click of a link in a social post/campaign share/share button
7. Sales - The number of visits to a page containing the ‘sale’ conversion pixel that resulted from the click of a link in a social post/campaign share/share button
8. Comments - a type of engagement from a social post where the user expresses his opinion/reaction on the social content of a social post
9. Shares/Retweets - a type of engagement from a social post where the user recommends and shares a social post